Looking for the Best Ways to Recruit Truck Drivers Online?
Whether it’s managing your money, reading the morning news, or shopping, your everyday activities are now being carried out online.
And if you are doing so much work and personal business online, you can just imagine how important a mobile phone with access to the internet is to a truck driver. It’s their communication line to weather, news, routes, and most importantly, to their loved ones at home. With people spending so much time on the internet, it’s easy to see the importance of reaching out to drivers while they are online.
Here are our top 5 online recruitment methods.
Facebook, Twitter, Instagram, TikTok, and a host of other popular social media platforms get billions, yes, billions of visitors per month. Your potential drivers can like, share, retweet, and respond to your posts, which can help multiply the exposure to your post or ad. Social media also allows you to start an ongoing online “conversation” with your audience that can last for as long as they follow your page or channel. Why is this important? Some aspects of your company that are important to a driver need to be seen or explained in a longer format over time; social media allows for this with each new post. Potential drivers can ask questions and you can pique their interest in your company. Also remember that social media is formatted especially for mobile devices, and 79% of drivers are using a mobile device to get online. Using social media should be a sizeable part of your recruiting strategy.
Driver Job Boards & Aggregator Sites
So, what’s the difference between a job board site and an aggregator site? Job board sites are web pages where employers post their jobs, directly. Your company may already have one and it’s a great first steps in how to recruit truck drivers. Aggregator sites (such as Indeed, ZipRecruiter, and LinkedIn) are search engines that compile job postings from different sources, including job board sites. Aggregator sites organize and arrange jobs to make a driver’s search easier. What’s more, these aggregator sites update the job postings from their sources regularly, sometimes as quickly as every 15 minutes. The upshot is that you don’t have to wait days for your job to go live and start working to recruit truck drivers. Aggregator sites and driver job board sites are an important tool in your recruiting toolbox. If you haven’t already, investigate what these can do for you; you can bet your competition has!
Search Engine Optimization (SEO)
Optimizing your content to get the best search engine results is important to your website, landing page, blog, and social media posts. When your website, landing page, blog, or post has good Search Engine Optimization (SEO), it means you will rank higher in a search because your content exactly matches what the driver was searching for. How does this work? Well, basically, Google, Bing, and other search engines constantly crawl the internet, cataloging web pages. When they run across your page, they catalog your content and run it through a special algorithm that ranks your website. When someone searches for a specific word (such as these examples: truck driving jobs, CDL-A, regional driver, dedicated, or OTR Driver) the search engine shows you all the sites that best match that search with the closest matches at the top of the list. If you’ve done your SEO homework, your site will be closer to the top of the list.
Your Pay-Per-Click campaign will require an investment, but what you get for your money is certainly worth it. Once you have your campaign up and running, you can expect to see your ad start moving to the top of search engine results. This will produce much more traffic for you from drivers seeking driving jobs. You only pay for your ad’s placement when the advertisement is clicked, so you maximize money spent on just those that show interest. Pay-Per-Click campaigns are a good way to kickstart a recruiting campaign. They also provide analytics that allow you to monitor your success and tweak the variables in your ad to make it more efficient.
Driver Recruitment Landing Pages
A well-crafted recruiting landing page can be one of your most valuable assets in recruiting online. Driver recruitment landing pages are the place that turns “window shoppers” into actual candidates for a driving position. How does it do this? A potential driver clicks on your ad, clicks on your social media post, or uses a search engine to look for a job. This takes them to your landing page. Your landing page gives specific details about your company, the driving position, home time, benefits, type of truck they will be driving, and your company culture. Drivers consider many details when deciding on a carrier to drive for. This is your chance to put your best foot forward and give them a reason to choose you.
Want to learn more? Contact the Hightower Agency here for more info on how we can help you find drivers.