The recruitment
advertising specialists.

sunset
wheel
team
whiteboard
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Meet Hightower.
What We Do

We help companies connect with talent.

We’ve been in your shoes, quite literally, and we’ve experienced the challenge of hiring, on the front lines. Because of that first-hand experience, we understand how to develop highly effective recruiting campaigns that take advantage of the latest cutting-edge digital technology without forgetting that traditional media can also be an effective recruiting tool. Our team is made up of specialists in pay-per-click search advertising, social media advertising, management and strategy, creative, customer services, sales and marketing. We build successful local, regional and national hiring campaigns and we’ve done this consistently for companies across the country.

Yes, successful advertising means knowing where you’re going and how to get there, but it’s equally as important for us to have a deep understanding of you, our client.

Discovering your unique culture and challenges comes first. Once we get to know your challenges, your unique position in the industry and what your company offers, we can develop a custom strategy, just for you. Other agencies may force their clients to follow a cookie-cutter approach to recruiting and advertising, not Hightower. We build your campaigns the same way we build our client relationships, on discovery, experience, trust and a genuine desire to do the best job we can do for you.

Services

Our team has the skill and experience to generate the quality leads you expect.

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Pay-Per-Click Campaigns

Pay-Per-Click Campaigns

As a Google Partner, we offer industry-leading Pay-Per-Click and AdWords service. We'll manage your campaign from creative to placement to tracking and analytics.

Social Media
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Social Media Strategy

Social Media Strategy

Our social media experts — with help from our creative team — manage and optimize social engagement for your brand. Cut through the clutter and reach applicants where they are.

Websites
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Website Design, Development
and Secure Hosting

Website Design, Development and Secure Hosting

An engaging website in a secure environment is the foundation of your digital recruiting efforts. Our designers & engineers create unique online experiences that drive interest and lead to more conversions.

Job Postings
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Job Board Aggregation
and Management

Job Board Aggregation and Management

Our proprietary software provides a single job entry distributed across multiple job board platforms. This "aggregation" ensures that more job seekers find your listing, resulting in more qualified leads.

  • Campaign Strategy
  • Media Placement
  • Pay-Per-Click
  • Social Media
  • Digital Media
  • Analytics
  • Reporting
  • Custom Technology
  • Web Design
  • Web Development
  • Web Hosting
  • Video Production
  • Print Media
  • Graphic Design
  • Brochures
  • Billboards
  • Radio

The Google Partner badge shows that we’re recognized as a leading agency for developing and maintaining successful online advertising campaigns for businesses.

Work

Creative that tells your story.

Our team of media experts, designers, copywriters and developers craft online experiences that cut through the clutter. From websites to ad campaigns, from social media to printed collateral pieces, we tell your unique story, creating real connections and real results.

ACT — Recruiting website

Van Wyk — Recruiting website

ATS — #YouMatter campaign

Our Story

We started advertising truck driver jobs way back in 1990.

1990 2024

We were the first agency to focus on truck driver recruitment. We're proud of that. Today, our focus has expanded, but our mission is the same — to provide companies with world-class service for all their hiring needs.

We opened our doors over 30 years ago as the country’s first full-service advertising agency specializing in truck driver recruiting. We’ve never looked back. As the industry grew and changed so have we. Hightower is a family company, established by the late Elizabeth Hightower, led today by brother Pat. Based in Madison, Mississippi, we have a remote presence in Pass Christian, MS, Garrison, IA, Jupiter, FL, and St. Louis, MO. We’ve twice been recognized as a “Fast 40” company by the Mississippi Business Journal and more than once received a Gold Davey Award for excellence in creative design. Currently, we are recognized as one of the top agencies in Mississippi and the agency of record for many of our nation’s leading carriers. Our professional credentials include membership in the Mississippi Trucking Association, Truckload Carriers Association, The National Association of Publicly Funded Truck Driving Schools, and the Truck Writers National Association.

Our Mission

We seek to provide our clients with the highest quality, data-driven advertising and ad placement in the industry. We strive to build long-lasting partnerships with our clients by providing comprehensive marketing plans, cutting-edge technology and award-winning creative work, all delivered with top-notch customer service.

Blog

What we're thinking.

The Power of Professional Content in Recruiting: A Game-Changer

Mar 5, 2024   •   5 min read

Groundhog Day, The Movie – Three Takeaways for Better Driver Recruiting

Jan 31, 2024   •   3 min read

Unlocking the Power of Pay-Per-Click (PPC) for Recruitment Advertising

Jun 22, 2023   •   6 min read
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We look forward to talking with you about how we can help .