The Prime Experience
When Prime Inc. of Springfield, MO needed to boost their recruiting efforts, we proposed a targeted PURL, or Personal URL, campaign as an attention-getting way of cutting through the clutter to reach truck drivers. We wrote and designed email messages personalized with each driver-prospect’s first name, inviting them to click a link. When they did, they were taken to a custom landing page that greeted them by name and presented them with all the advantages they would enjoy when they became a Prime truck driver. Potential hires were able to click to begin their job applications right from that page. Supporting this PURL campaign were trucking publication ads and advertorials that ran at the same time, highlighting the successes of Prime driver and encouraging readers to apply.