Anderson Trucking Service
When Anderson Trucking Service received the prestigious designation of Top Pay Carrier from the National Transportation Institute, they wanted to get the word out to truck drivers, both current and potential. So we went to work incorporating this new selling feature across all elements of a brand new recruiting campaign for the family-owned St. Cloud, MN firm. We created an updated website built around a top pay theme, as well as a promotional video featuring ATS Executive Vice President Scott Anderson. We also developed publication ads, advertorials, social media campaigns and press releases that presented ATS in the light of having outstanding pay and benefits packages.