Websites & Corporate Identity
You won’t get a cookie-cutter solution when you come to us. We have a skill that’s become very rare in our business: we listen. That’s how we’re able to represent so many different trucking companies and still maintain the separate integrity of each brand. However you desire to showcase your company, we can help show you at your best advantage and get your story heard by the world.
Hightower will make sure your company’s website is up to date and user friendly, starting with making sure it’s responsive. In an age when the majority of websites are viewed on mobile devices, it’s never been more important to ensure that your site can easily be viewed and resize itself to fit the wide range of devices.
Let Hightower assist with the training of new recruiting team members, including working with them to become familiar with the marketing, advertising and screening tools that work best to identify and attract new hires.
We’ll help you analyze which pages of your website are working and which are not, with a total website evaluation that gives you feedback on most popular pages, time spent on your content, track of eye flow and more.
Build relationships to customers, employees and drivers with ongoing blog posts that add value to your website, increase page rank and gives a more personal message to readers.
We’ll work with you on a one-on-one basis to evaluate the current performance of your marketing and recruiting efforts, and help formulate strategies for improvements and innovations.