Digital Recruiting & Social Media

You’ve got to hand it to truck drivers; they’re probably the most mobile people in the workforce. Literally. So how’s your message going to reach its target without a well thought out digital strategy that covers every new virtual meeting spot along the worldwide web? Relax. Our experienced digital team can engage your prospects and employees through all the apps and social platforms out there.

Job View

When you need a custom job board but don’t want to add it to your website, you can use Hightower’s Your entries are viewable on your personalized subdomain and provide an XML feed to the job aggregators.

Social Media

Get networking where employees and truck drivers are. Let us keep your Facebook, Twitter, YouTube, LinkedIn, Pinterest, Instagram and other social media campaigns on target and working—whether you need us to create and post timely content or produce targeted ads.

Landing Pages

Our landing pages get your website visitors to take the next step in your marketing and application strategy. We’ll help you achieve conversions through compelling graphics, copy and application forms.

Web Ads

Increase traffic to your website and landing pages through our strategically targeting and tracked web banner advertising. Our ads get noticed and get results.

Email Blasts

Get your message out effectively and affordably, with Hightower’s email blast marketing services. We create compelling messaging and subject lines that cuts through inbox clutter and gets action.

Text Messaging

Hightower can help you add text messaging to your mobile strategy. We’ll create and implement a SMS marketing campaign that directly reaches out to the drivers you’re looking for to build relationships and get applications.

Voice Promotions

Use our automated voice message blasts to get your promotional messages to the right audience. We can handle the writing, recording and distributing each message for you.

Digital Targeting

With digital ad targeting you can better focus on drivers who are a good fit for you. We’ll position your ad on websites according to the demographics of web visitors, or by the type of content that appears on the website. Tracking can include a cookie, web beacon or tracking pixel to provide you with the user information and aid in remarketing.