Tracking & Analytics
Is every dollar you spend working its hardest for your trucking company? This is no place for guesswork. With our web analytics and individualized tracking services, we’ll measure everything you do. So you always know which elements of your communication strategy are producing the best truck driver leads, conversions and applications for you—in real numbers.
Boost your online marketing efforts with a Google AdWords campaign that reaches the drivers you’re looking for, when they’re looking for you. We’ll handle everything for you.
Google Display Network
Whether you want to target customers by keyword and topic or track with remarketing, we’ll guide you through using the Google Display Network to your advantage.
We can personalize your recruiting message, individually by prospect, through our PURL campaigns, which give each recipient name-specific customized content and a Personal URL to click that has his or her name in it.
All Internet leads can be directed to Web Manager, our Internet management tool. When a prospective truck driver fills out an application through a recruiting site, our unique tool sorts leads based on qualifications set to your parameters, provides reports on cost-per-lead, number of leads per site and much more.
Call Manager is a phone tracking tool that routes all recruitment calls to a unique toll-free number that we provide. This way, you can pull instant reports on every ad’s effectiveness, as well as listen to conversations, view caller demographics and decipher a multitude of statistics.
Our Ad Manager online newspaper placement tool offers you 24/7, one-stop access for ad placement, giving you a way to modify existing ads or create new copy for ad templates. You can select newspapers, get estimates, request proposals, check placement history and more, and then download reports to your computers.