There’s no wrong way to go about researching a truck driver prospect in advance of a call. Yes, there are a few efficiencies to be gained, and some places are more important to check than others, but as long as you’re doing your research, you’re already more than halfway there. The only way a driv.... Read more
When it comes to recruiting drivers, nobody does it better than we do.
We’re Hightower. We know trucking.
From Our Blog
We all know the driver shortage across the U.S. is accelerating, and trucking companies are doing what they can to attract and hire qualified applicants. If you primarily focus on targeting experienced drivers--encouraging them to "make the switch"--and you are in need of creative and effective ways to target studen.... Read more
With the current truck driver shortage and shrinking pool of qualified prospects working against you, your trucking company must continue to put your message in front of your audience. To recruit truck drivers, you have to remind your prospects what you have to offer so when they're ready to apply, they will think of.... Read more