In order to recruit truck drivers--and recruit them well--an integrated campaign that uses multiple marketing channels is the best way to go. While you may have a target audience, each prospective driver has their own persona. Some may look for jobs on social media, while others read the newspaper. Driver recruitment advertising comes in all shapes and size.... Read more
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From Our Blog
So you open your email to see what's new in your world. You have at least a dozen emails. Well, it's time to separate the wheat from the chaff. You scroll through the email subject lines to determine if they are worth a read or not. The undesirable ones that aren't go straight to the trash. And it happens in a matter of seconds! Unfortunately for trucking c.... Read more
First impressions make a big impact in all aspects of life. It doesn't take a genius to pick up on that, but if you are in the business of recruiting truck drivers, it's incredibly important to put your best foot forward. Particularly driver recruitment advertising in the digital sense, your landing pages need to give potential drivers an awesome first impr.... Read more