Advertising of all types has moved digital, and driver recruitment advertising is no different. One of the most cost-effective methods for reaching potential driver candidates is to adopt a comprehensive online recruitment campaign. But just being "online" isn't necessarily enough. If you want to be truly competitive is this dynamic market, your truck driver.... Read more
When it comes to recruiting drivers, nobody does it better than we do.
We’re Hightower. We know trucking.
From Our Blog
When is the last time you sat down and asked a kid what they could do to help you advertise and recruit truck drivers? Okay -- so you probably haven't asked a child for advice on increasing your success with truck driver recruitment, however we wouldn’t be surprised if they gave you pretty good advice- maybe painting a T-Rex on your trucks isn’t the best.... Read more
We all know there’s a shortage of truck drivers right now. But why are we struggling to keep the pace of driver recruitment in step with the high demand for skilled drivers? Well, it likely has to do with the way we choose to recruit truck drivers and advertise the competitive pay and benefits. It’s time we do what humans have done for centuries, and wha.... Read more