When it comes to recruiting truck drivers, lead generation should be a big focus. And to generate driver leads, direct response advertising is a must. Direct response advertising is designed to evoke an immediate response and compel drivers to take a specific action on your site. It requires a strong call-to-action and encourages pot.... Read more
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From Our Blog
Back in the olden days, advertising just about anything followed a one-size-fits-all formula. You'd find an obvious place to put a billboard or post a public announcement and place your ad there. To effectively recruit drivers today, recruitment advertising is personalized. .... Read more
If you hear the term "SEO" and immediately think this concept is over your head, you really shouldn't! While there are many advanced ways to improve your SEO (Search Engine Optimization) in truck driver recruitment, we are going to give you a couple of short, straightforward tips that you can easily understand and apply. To successfully recruit truck driver.... Read more