With smartphones and the Internet being used everywhere and all the time, it's normal to focus on online driver recruitment advertising. We agree that it is extremely important to recruit drivers on email, search engines, and social media. But another place for effective recruitment is literally a place: truck stops. They're the one spot where y.... Read more
When it comes to recruiting drivers, nobody does it better than we do.
We’re Hightower. We know trucking.
From Our Blog
With 35,000 truck driver positions needing to be filled, it's clear trucking companies are finding themselves scrambling to recruit drivers through any means possible. Popular means include classified ads, job board postings, pay-per-click, and various forms of direct response advertising. The goal is to fill driver positions, and these method.... Read more
If you're recruiting truck drivers, you're probably using all sorts of advertising channels: landing pages, email, search engine marketing, pay-per-click, social media, PURL campaigns, newspaper, radio, job boards... but one of the forgotten and misunderstood channels is blogging. There are many fantastic benefits to integrating blogs to recruit drivers, .... Read more